I write content for B2B companies that sell complex products or services – especially those with innovations that improve safety and efficiencies in engineering, mining, technology, agtech or facilities management.
NEED BUSINESS CONTENT THAT IS INFORMATIVE AND READABLE?
Content development
Struggling to create the right content, and do it consistently? A lack of resources can make it harder than ever to create regular content.
I can develop social posts, blogs and newsletters that are engaging and easy to read.
NEED HELP DRAWING OUT YOUR UNIQUE PERSPECTIVE?
THOUGHT LEADERSHIP ARTICLES
I can help with thought leadership articles that share ideas and encourage your readers to think differently.
This involves interviewing your leaders or SMEs on interesting themes, and creating long or medium-form pieces that align with your marketing strategy.
NEED HELP PACKAGING UP AN AWARD SUBMISSION?
AWARD ENTRIES
Submitting an entry is a great way to share your business achievements and passions.
If you are thinking of entering an award, but are daunted by the writing involved or eligibility criteria, I can help navigate the process and develop a deserving entry. This content can then be repurposed for your marketing channels.
NEED A RELIABLE WRITER TO MAKE THINGS EASIER?
RETAINERS
Ideal for busy teams looking for help getting writing tasks off your to-do list.
If you have an ongoing scope of work, and want a reliable writer to help make your life easier, a retainer is the best way to secure regular time in my schedule.
What does the process look like?
DISCOVERY
What is the business problem you’re trying to solve? We’ll complete a briefing document and organise a strategy session to determine what you want to achieve and understand the business challenges. At this stage I’ll present a project outline and timeline.
RESEARCH
The fun part where we dig into your business’s vast collection of knowledge, wisdom and resources. Depending on the project, this phase may include desktop research, interviews with subject matter experts, competitor analysis or a mix of all three.
ORGANISATION
Here’s where the ideas are woven together in a clear, organised sequence. I write a draft that collates the research into a structure to describe the value of your products or services. You’ll have a clear draft for review by your business stakeholders.
REVIEW
The last step is to edit, polish and finalise the content into a neat format for sign off.