Hi, I’m Nina.
I’m a Melbourne-based content writer with a corporate communication background.
Here’s my story
These days I work as a freelancer. The lifestyle suits me, and the nature of the work appeals to businesses who need occasional or ongoing writing support.
I help people tell a story or solve a problem with written information. I specialise in creating engaging copy for companies that need a professional writer to put their ideas into words.
Along the way, I’ve learnt that many people find it hard to read complex text. And not everyone likes to write.
I do.
Turning complex concepts into simple words is a thrill for me − as much as it is for the reader.
Working in the corporate world sharpened my research skills, and taught me that writing readable information is no fluke.
I research, plan, write and edit with the audience in mind. And I find the right words to catch and keep a reader’s attention.
Clear and concise, every time
A lot of well-meaning stories can turn off readers because they are too complicated.
My plain language approach grew from a training day I attended about a decade ago. The course focused on the challenges of people who struggle to read and understand written information.
And highlighted the importance of writing clearly and simply what you’d like to communicate.
This experience really stuck with me.
I think about it when I read flyers, or see signs on the street.
And it guides how I create stories and messages.
Because words need to be more than creative and compelling. They need to get your message across in a quick and easy way, and show that you care for your readers and their time.
Some other things about me
- I’m inquisitive and look for creative ideas everywhere.
- I read fiction to learn about life in other people’s shoes and children’s books, where every carefully placed word counts.
- I read articles from writers I admire to learn how they communicate powerfully with words.
- And take photos of signs and see if they can be rewritten in a clearer way!
- I like to sew things such as quilts and jackets, using fabrics to create something from scratch.
- I like carrot cake, and my favourite book about writing is On Writing Well by William Zinsser.
