Hi, I’m Nina.
I work with B2B companies to create content that builds relationships and clearly explains the value of their complex products and services.
My background is corporate communications. It’s here that I developed my skills in researching technical topics, interviewing subject matter experts and writing for different audiences.
I saw close up the challenges that medium and large businesses face in sharing ideas and selling their value in a way that’s clear, thoughtful and interesting.
What I do
One of the advantages I have is my experience writing about innovative technologies in agtech, engineering, mining, banking and business. I can grasp technical concepts quickly and get up to speed fast.
Some of my favourite projects have been writing about really useful technologies that help solve problems like: reducing water losses in irrigation; increasing crop yield and shortening plant growing cycles using less energy; providing a safe and effective way to track items in global food supply chains; and making the relining process of grinding mills safer and more reliable.
How I do it
Being so close to a product or service can sometimes present a blind spot – I look at what makes your business unique and approach the writing with curiosity and fresh eyes.
Whether you have an archive of digital resources or your business wisdom is spread across a team of subject experts, I can transform business materials into content that speaks to your target audience and their needs. Using plain language, rather than formal writing or jargon, and a good balance of engaging tone and clarity.
And if the ideas are there, but you’re searching for the right words to resonate with your sophisticated readers, I can create content to help persuade businesses to invest in your high-ticket products or services.
This includes materials such as: articles, research reports, newsletters, product briefs and internal communications.
Why I love clear content
Even well-crafted stories can turn off readers if they are too complicated.
My plain language approach grew from a training day I attended more than a decade ago. The course focused on the challenges of people who struggle to read and understand written information.
It highlighted the importance of writing clearly and simply. Because words need to be more than creative and compelling.
They need to get your message across in a quick and easy way, and show that you care for your readers and their time. They will appreciate it.
What’s in a name
Weave (verb): to form by combining various elements into a connected whole.
It’s essentially what we do as writers, combining ideas into a well-formed, easy-to-read piece, plus it’s a nod to my interest in sewing and making things.
Away from my computer…
I like to escape with a fiction novel and often spend the first part of the week playing catch up on reading feature articles that I’ve saved from the weekend newspapers.
My favourite book about writing is On Writing Well by William Zinsser.
I love carrot cake, sewing and listening to podcasts.
And I’m a proud mum and Demons fan.