Hi, I’m Nina Silberscher.
I work with B2B companies to create content that builds relationships and clearly explains the value of their complex products and services.
My background is corporate communications. It’s here that I developed my skills in researching technical topics, interviewing subject matter experts and writing for different audiences.
I saw close up the challenges that medium and large businesses face in sharing ideas and selling their value in a way that’s clear, thoughtful and interesting.
WHAT I DO
One of the advantages I have is my experience writing about innovative technologies in agtech, engineering, mining, banking, facilities management and business. I can grasp technical concepts quickly and get up to speed fast.
Some of my favourite projects have been writing about useful technologies that help solve problems like: increasing crop yield and shortening plant growing cycles using less energy; providing a safe and effective way to track items in global food supply chains; and making the relining process of grinding mills safer and more reliable.
HOW I DO IT
I look at what makes your business unique and approach the writing with curiosity and fresh eyes.
Whether you have an archive of digital resources or your business wisdom is spread across a team of subject experts, I can transform business materials into content that speaks to your target audience and their needs. Using plain language, rather than formal writing or jargon, and a good balance of engaging tone and clarity.
And if the ideas are there, but you’re searching for the right words to resonate with your sophisticated readers, I can create content to help persuade businesses to invest in your high-ticket products or services.
WHAT’S IN A NAME?
Weave (verb): to form by combining various elements into a connected whole.
It’s essentially what we do as writers, combining ideas into a well-formed, easy-to-read piece, plus it’s a nod to my interest in sewing and making things.
AWAY FROM MY COMPUTER…
I like to escape with a fiction novel and often spend the first part of the week reading feature articles that I’ve saved from the weekend newspapers.
My favourite book about writing is On Writing Well by William Zinsser.
I love carrot cake, sewing and listening to podcasts. And I’m a proud mum and Demons fan.