Content that explains the value of your B2B products and services
Simplifying complex topics
Helping your marketing strategy
Writing that showcases your business
HELPING BUSY COMMS TEAMS
I write content for B2B companies that sell complex products or services.
Especially those with technologies that can improve safety and efficiencies in engineering, mining, agriculture and other innovative fields.
As an experienced content marketing writer, I skilfully connect ideas and research and draw out the key points for engaging written messages.
pulled in too many directions?
I partner with editors and marketing managers who need a reliable writer for a project or an ongoing basis.
Specialising in blogs, thought leadership articles, award entries and business communications
An extension to your team
Creator of high-quality content
Curious mind who can help meet your goals
the ‘outsider’ benefit
My value is thinking about your content in different ways to your SMEs.
Bringing an external perspective can be hugely beneficial, by looking at the internal systems and concepts and translating the essential bits for your customers.
Looking at the obvious in different ways
Tapping into the rich knowledge across your business
Creating readable content specifically for your customers
HOW I CAN HELP
I work with B2B brands to create content that helps build relationships.
I can help present your business knowledge and innovations succinctly to your customers.
By making concepts easier to understand, your readers can absorb information quickly. And this helps your business stand out and generate more leads and revenue.
Build trust in your brand
Communicating your business value
Explaining the solutions to your customers’ problems
PROPEL YOUR MARKETING STRATEGY
CONTENT MARKETING
Develop in-depth and interesting content
Blogs
Social posts
Web content
THOUGHT LEADERSHIP
Address what matters most to your customers
Storytelling
Research reports
Long-form content
AWARD WRITING
Showcase your business story and achievements
Entry planning
Research and writing
Award submissions
WHAT CLIENTS SAY
“Nina has senior professional experience plus astute interpersonal skills and works seamlessly across all levels of an organisation. These enable her to assess and deliver on defined goals quickly. I would highly recommend engaging Nina to support your communications and content development needs.”
– Kerrie Geiges / Change Communications Lead, APM (formerly NAB)
“We reached out to Nina because we wanted to take research findings and share them in an easy-to-read article format. We were really happy with the process of working with Nina and the impact of her writing. The big benefit for us is that we could present our client with a deliverable that was beyond the typical expectations of a research report.”
– Matt Howley / Co-Founder of Picnic Customer Intelligence
“Nina has the excellent ability to take highly technical documents and work on them to deliver easy to understand content, which focusses on providing a clear point of value to our customers. She is a pleasure to work with and delivers exceptional quality pieces.”
Cassandra McDonald / Brand and Events Manager (formerly Russell Mineral Equipment)